Swot Analysis Free Essays

3. 0 Strengths, Weaknesses, Opportunities, Threats Analysis (SWOT) A SWOT analysis was directed to categorize varies areas that could positively or negatively affect the business and through this a risk analysis was formed. The following section addresses this concept. We will write a custom essay sample on Swot Analysis or any similar topic only for you Order Now STRENGTHS * Differentiation * Location * Appeal * Target market prominent in area | WEAKNESSES * High levels of competition * Cost strategies * Brand recognition * Unknown levels of financial and customer support * Limited customer range | OPPURTUNITY * Growth of target market population * Location in terms of accessibility * Franchise * Centre popularity | THREATS * Direct and Indirect competition * Pricing demand from both competitors and customers | 3. Risk Analysis It is essential to the success and continued future success of the ‘Student Hub’ that marketing strategies and techniques are put in place to suit the desired outcome of the newly founded business. As a combination of an eat in cafe and a student meeting and study point it is essential that all measures are put into place to retain the largest possible market share of the desired target market. Through the affordable food and beverage options and the highly accessible location the hub is creating an ideal place for students not only of the university but of the surrounding area addressing a gap in the current market for the suburb and surrounding areas. Through analysis of the current and popular businesses located close to the student hub it is expected that some businesses may approach the newly defined section in the market and compete to gain popularity and customers. These threats will be counteracted by the business proceedings of the ‘Student Hub’, through controlling the price point and extending only the upmost standards in terms of products and services. The ultimate threat of the business is the desired location of the university being the major competitor holding resources and the ‘easier option’ for students wishing to study. However this threat is overcome by the originality and niche experience that the ‘Student Hub’ will provide leaving it in a prime position within the established market creating something for students to enjoy with either relaxing or studying. How to cite Swot Analysis, Papers SWOT analysis Free Essays This resulted in Telephone Interpretation being offered since that year. This service connects trained Interpreters via telephone to Limited English Proficient (LEAP) Individuals. Curaà §ao International Is one of those companies that provide critical translation and interpretation services. We will write a custom essay sample on SWOT analysis or any similar topic only for you Order Now Worked full time there as an interpreter, which is a chance to gain some insight about the company’s workplace as well as into the language service. Let’s have a look back at history of the company and perform a SOOT analysis. HISTORY According to the company’s homepage, Kevin J. Carrey and Mark Myers patented the first dual-handset phone and founded the company In Tucson, Arizona since 1995, which they named Severer. Three years later, the company’s name was changed into Curaà §ao International with Jeremy Woman being Chairman and CEO. It created a subsidiary, Viviane, In 2009, there were 2 big events to the company. It first announced the calculation of Language Learning Enterprises, Inc. (LEE) and second, opened the Tucson contact center. Its Phoenix contact center was next, In 2012. Like its competitors in the industry, Curaà §ao International Inc. (mentioned here as â€Å"Curaà §ao† or the â€Å"company†), is a diversified language services company, operates wrought Its two sections: Curaà §ao Is for clients In the field of healthcare: healthcare plans, clinics and hospitals, and Valance Is for bal and governments: Insurance, financial services, education, 911, utilities, telecommunications. The products include: Over-the-Phone Interpretation (POP), Video Remote Interpretation (IVR), On-site Interpretation, Document Translation, and Training and Assessment. This information is not quite accurate, at least at present. While working there in 2013 1 saw that clients had to pay $4 per minute and interpreters’ received approximately $1 5 an hour ($10 for Spanish interpreters). No wonder Curaà §ao is placed within the Top 15 companies reporting an average rate of growth of 72. 75 percent growth in 2008. (â€Å"Second annual ranking,† 2011) Weaknesses Firstly, at Curaà §ao there is hardly a strong organization culture. It seems that the company chooses to focus on the call center side of things rather than create one. Many interpreters are misled in thinking of a company that values intelligence and language skills, when it turns out later that they hire bilingual persons to apply their protocols only. Consequently, interpreters should be content with low salaries; this bob does not require a degree. And that is at the time of interviews. Next, there are distinct departments and lines of authority, work activities are designed around individuals. In this call center, 100% of calls are recorded and monitored and employees are required to follow extensive rules and regulations and to minimize formal contact with other employees if not functionally necessary. One supervisor sits at higher booth keeping an eye on 10 Interpreters. A manager of each department (that handles one language) walks around examining closely to ensure there are no deviations. Indeed, this is management in the survival mode and there is no workplace spirituality. And that leads the second weakness of Curaà §ao, High Employee Turnover compared to industry averages. Current HCI recruiter, Richard Arena, is a forever busy person. During the 2 years I knew him he was present at almost every Job fair in the Valley. Not only offering both part and full time Jobs, he made recruiters of other company in the fair to point any ethnic minority Jobsharers to his booth. Not only have Richard and his HER team worked really hard, but the company has had a long time policy that any employee gets a $200 reward after successfully bringing in a new interpreter to work for Curaà §ao. Apparently, something underlies the fact that the company is â€Å"Arizona fastest-growing Job creator in 2013 and second fastest in 2012 for creating over 800 Jobs in the state† as it claims in its homepage. Opportunities Executive Order 13166 are two out of many opportunities that the language service industry in general, and Curaà §ao in particular have encountered. Fortune Magazine views the approximately â€Å"9% of people in the U. S. Who don’t speak English a sizable market waiting to be tapped† (wry. Fortune. Com/addictions). They are right, as according to the U. S. Census, a foreign migrant enters the United States every 22 seconds. These people need insurance, healthcare as well as other products and services†¦ Hill the agents and insurance carriers need the means to explain and sell them. This partly accounts for the phenomenon that language services industry having the growth and revenue numbers that resist recession. On August 1 1, 2000, then-president Bill Clinton signed Executive Order 13166 which â€Å"requires that the Federal agencies work to ensure that recipients of Federal financial assistance roved meaningful access to their LEAP applicants and beneficiaries† (n. D. ). It is expected that that the total national cost of providing language assistance services to LEAP individuals could be as high as $1 to $2 billion annually (â€Å"Why executive order,† 2011). This resulted in the domestic market alone being surprisingly robust-and growing for Curaà §ao as well as other language service companies. Threats At Curaà §ao, it’s hardly spoken within the call centers, but we employees all know that Languages Solutions is our long-term and strong competitor who may represent a wreath to future market growth of Curaà §ao. Languages â€Å"employs approximately 5,000 interpreters† (in compare with 1200 of Curaà §ao) (â€Å"Second annual ranking,† 2011). It provides the same products but much bigger quantities nationwide, for example, about 90 percent of the over-the-phone interpretations for 911 emergency calls. In fact, most important governments are clients of Languages. Just go to such offices as social security, CUSCUS, DES and you’ll see the logo of Languages in a poster showing that free interpretation is available. Curaà §ao has to face this to say it hoses to focus on healthcare instead. How to cite SWOT analysis, Papers